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Product positioning involves creating a unique, consistent, and recognized customer perception about product offering and image. A product or service may be positioned on the basis of an attitude or benefit, use or application, user, class, price, or level of quality. It targets a product for specific market segments and product needs at specific prices.
At iCubix, we carry out a detailed development process for market study of different products based on business needs of users.
Development process
-Concept Study
-Company & Vendor search
-Company & Vendor short listing
-Solution detailing
-Proof of concept
-Order
-Pre-delivery preparation (upgrade/migrate)
-Installation & Commissioning
-Handing over to users
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Go-to-Market
Product Testing Services
Product positioning market study
e-Commerce
m-Commerce
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